How to Choose a Typeface?

Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how best to choose a typeface, there are many tried-and-true principles you can quickly learn and apply to make an appropriate typeface choice….

The Power of Pinterest

Unless you’ve been hiding under a rock the past few months, you’ve probably heard about the up and coming image sharing website known as Pinterest. For those unfamiliar with Pinterest, it’s quite simple. Imagine if Flickr and Twitter had a child together that combined the image sharing of Flickr with the social functionality of Twitter. Users can upload and share…

Mobile Commerce Revolution: Smartphones & Smarter Shoppers

Smartphones are creating smarter shoppers – so how does that affect you? Check out this new infographic below to learn about the growth of mobile e-commerce, including how people are shopping on their phones, how many retailers have mobile sites (it’s astonishingly small, considering over half of smartphone users would buy something from a mobile site), and which demographic makes…

10 Things You Need to Know About Revamped Facebook Pages

Revamped Facebook Pages have gone live on the 30th March with the new timeline-based Pages redesign. We’ve found a great infographic that contains everything you need to know into a handy-dandy 10 Things You Need to Know list. Print it out and check things off while you prepare for the change.

Small Businesses Get Serious About F-Commerce

Ask a 1000 businesses selling on Facebook what they like about it, and the answer that comes up most often is – it’s easy for customers and businesses… Easy to promote products using social marketing (61%) Easy for customers so they don’t need to leave Facebook (60%) Easy to set up and maintain a storefront (50%) Easy to understand (already use Facebook)…

Who’s Using Geosocial and Location-Based Services

Location-based services have become a surprisingly lucrative business over the past few years. In fact, more than a quarter of American adults are using mobile devices and social location tools to broadcast exactly where they are, when they’ve arrived at said location, and discover who else is around after getting there. Geography-based social applications like Foursquare, for example, have managed to…

Why Your Business Must Go Social

Social media has bolstered the success of businesses, helping them reach out to more customers, raise brand awareness, drive traffic to their sites and generate sales. Social media tools like Facebook and Twitter are gradually replacing traditional media platforms like TV and newspapapers. And with over 30 percent of the world’s population now online, businesses cannot miss out on all…

Facebook vs Twitter

Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mashup of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get your arms around at first. Most people can very quickly grasp how to use Facebook to connect to friends…

Google Apps: Battle In The Clouds

Google Apps is one of the most popular cloud apps today. It is now used by both businesses and individuals to store critical data. Business-wise, Google Apps plays even more important role. Check this out: 20 percent of Google Docs users are having more than 350 documents stored in their Google Apps accounts. Moreover, 48 percent of Google Calendar users…

Mobile Is Changing Social Media

This is another interesting infographic, this time around how mobile is shaping the way social media is consumed. It’s interesting to see that from these stats, 25% or more than 100 million facebook users access from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer! The 35-54 year…