Smartphones are creating smarter shoppers – so how does that affect you? Check out this new infographic below to learn about the growth of mobile e-commerce, including how people are shopping on their phones, how many retailers have mobile sites (it’s astonishingly small, considering over half of smartphone users would buy something from a mobile site), and which demographic makes…
Ask a 1000 businesses selling on Facebook what they like about it, and the answer that comes up most often is – it’s easy for customers and businesses… Easy to promote products using social marketing (61%) Easy for customers so they don’t need to leave Facebook (60%) Easy to set up and maintain a storefront (50%) Easy to understand (already use Facebook)…
Social media has bolstered the success of businesses, helping them reach out to more customers, raise brand awareness, drive traffic to their sites and generate sales. Social media tools like Facebook and Twitter are gradually replacing traditional media platforms like TV and newspapapers. And with over 30 percent of the world’s population now online, businesses cannot miss out on all…
Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mashup of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get your arms around at first. Most people can very quickly grasp how to use Facebook to connect to friends…
Google Apps is one of the most popular cloud apps today. It is now used by both businesses and individuals to store critical data. Business-wise, Google Apps plays even more important role. Check this out: 20 percent of Google Docs users are having more than 350 documents stored in their Google Apps accounts. Moreover, 48 percent of Google Calendar users…
This is another interesting infographic, this time around how mobile is shaping the way social media is consumed. It’s interesting to see that from these stats, 25% or more than 100 million facebook users access from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer! The 35-54 year…
Google.com has introduced adverts for daily deals to its searchers. This service is called “Google Offers“. It’s currently in beta thefore its only available for 42 cities in United States but they do plan to expanding to the UK late 2012. What is Google Offers? Google Offers is a deal-of-the-day website that will be localized to major geographic markets in the…
Microsoft Tag has just released a infographic highlighting statistics on how people are using mobile phones in 2011. The infographic shows that In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. Plus over 1 billion of the worlds 4+ billion mobiles phones are…
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by…
Google+ is growing a lot now that it’s open to the public. It’s worth noting, but there is a much bigger picture in the social media competition conversation than Facebook users vs. Google+ users. In Bradley Horowitz’s own words, “Google+ is Google itself. We’re extending it across all that we do—search, ads, Chrome, Android, Maps, YouTube—so that each of those…
