Most businesses find email marketing campaigns to be very cost-effective. The average cost per lead is £0.27, compared with £5.37 using offline direct mail, and email communications are often more effective than direct mail, because your prospects can click on a link and be directed straight to your website.

Alchemy provides full service management of email broadcasts for both one-off promotions and with regular communications. We act as an extension to your marketing team, advising on aiding with the implementation of your email marketing strategy.

Benefits

Email marketing provides the following benefits:

• Improved communication with your prospects, subscribers and customers
• Improved relationships with your prospects and customers
• Improved sales, client retention, and increased brand awareness
• Cost-effective targeted marketing

Promoting your products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply and tailor your message to specific types of customer more cost-effectively than with paper-based marketing.

Campaign Tracking

Alchemy’s tracking system will provide the metrics you need to maximise your email marketing success. You'll be able to track un-subscribes, bounce-backs, open rates, click-through rates, response and conversion rates for all your email marketing campaigns...in real-time!

Alchemy’s email marketing service will boost your lead generation, increasing conversion rates and shortening your online sales cycle as our email marketing campaign transforms your site visitors into repeat customers.