Tips
- Website Planning
Establish the main reasons for the website. Set out the main goals in order to make sure they are attained.
- Establish measurements of success
Is your website driving enough traffic? Check accurate measurements of visitor usage and interactions regularly.
- Keep the site up to date!
A website can be used as an online brochure. Update your clients and customers as to your recent success and testimonials. If you don’t tell them no one else will!
- Keep your brand simple.
Have a unique logo and slogan for your product’s brand. Make it eye-catching yet easy to read. Complicated brands will make the website look crowded.
- Content is King.
Changing your website regularly will keep visitors coming back for visits. Search engines love fresh content too.
- Navigation that is easy to use.
The easier it is to navigate the more likely they are to find what they are looking for and stay to browse your website.
- Calls to action.
Make sure the website provides easy to find buttons for your customers to purchase products or find services from your site.
- Capture visitor details.
Create a database of possible clients and use to keep an on-going communication relationship.
- Website visibility!
No one will look at your website unless you make them aware of it! Make sure that your website is optimised for key phrases and is visible on various search engines and on all your literature.
- Don’t complicate your website with too much content.