Search Engine Optimisation

Search engine Optimisation or SEO as we like to refer to it can quite simply be split into two areas – On Page and Off Page SEO. It is our belief, from years of experience that on page accounts for only 20% and off page an incredible 80%!

Unfortunately there is no quick way to the top, we wish there was! Here at Alchemy Internet we go through the following process:

  1. Keyword research – we look at your competitors, analyse keyword search volumes and agree the phrases with you to optimise your website for.
  2. Implement the key phrases throughout your website – on page:
    • Page friendly URLs
    • Page titles, Meta Tags, Alt tags, Image tags, Header tags
    • Internal linking structure and internal links
    • Include your key phrases in your page content
    • Creation of google and yahoo site maps
  3.  We discuss and engage on an off page campaign, this includes:
    • Linking campaign with specific emphasis on link anchor text
    • In context blog / article comments and submissions

In order to measure success we provide the following on a monthly basis:

  • Overview of results and a strategy update meeting
  • Search engine ranking positions (SERPS) for the agreed key phrases.
  • Linking reports
  • Analytic reporting


Raven   Google Analytics   Google Webmaster Tools   Bing Webmaster

We pride ourselves on results and love to chat, so call us now on 01784 223100.

Did You Know

Percentage of traffic delivered by major search engines.
Percentage of searchers who click the top ranking link.
Percentage of web users that intend to purchase a product/service when using search engines.
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