Search engine Optimisation or SEO as we like to refer to it can quite simply be split into two areas – On Page and Off Page SEO. It is our belief, from years of experience that on page accounts for only 20% and off page an incredible 80%!
Unfortunately there is no quick way to the top, we wish there was! Here at Alchemy Internet we go through the following process:
- Keyword research – we look at your competitors, analyse keyword search volumes and agree the phrases with you to optimise your website for.
- Implement the key phrases throughout your website – on page:
- Page friendly URLs
- Page titles, Meta Tags, Alt tags, Image tags, Header tags
- Internal linking structure and internal links
- Include your key phrases in your page content
- Creation of google and yahoo site maps
- We discuss and engage on an off page campaign, this includes:
- Linking campaign with specific emphasis on link anchor text
- In context blog / article comments and submissions
In order to measure success we provide the following on a monthly basis:
- Overview of results and a strategy update meeting
- Search engine ranking positions (SERPS) for the agreed key phrases.
- Linking reports
- Analytic reporting
We pride ourselves on results and love to chat, so call us now on 01784 223100.