Latest Posts

Importance of Blogging

Digital Marketing’s secret weapon Whether you’re developing a new website or refreshing your existing online presence, you should be thinking about visibility and how your target audience will find you. So it’s a good idea to make sure that you include a blog in your ongoing marketing plan. We’ve said before, in previous blogs, that your web content should always…

Be the Ruler of Your Domain

2014 will see a whole bunch of new Top Level Domain extensions (TLD’s) available for customers to register, alongside their existing .co.uk, .com or .org domains etc.   Nominet has promised further details closer to the release date (as yet, unconfirmed), but we do know that the .uk version will be released soon and if you already own .co.uk, .org.uk,…

Keeping web design simple

Less really can be more Why you should keep it simple when designing your new website Keeping the design of a website simple is one of our golden rules; maintaining simplicity is THE most effective factor to consider if you’re thinking about a refresh or a brand new website. Website design is not just about producing a work of aesthetic…

Think PR when you think SEO

Boost your website visibility – weave SEO into your PR   When planning your new website or looking at ways to drive more organic search-traffic to your website, you’re probably already thinking about SEO. For years, we have been building websites that are fully optimised at the time they go live and advise our customers that ongoing attention to SEO…

The importance of great copy

Content is King! Of course, the visual display and functionality are important elements of website design and my team produces websites for lots of different customers, each representing all the right brand values and delivering positive user experiences. But well written (and regularly updated) content is hugely valuable in terms of search visibility and visitor conversion; using the correct key…

Why being responsive is being smart – Responsive Web design

So you’re planning to build, re-design or overhaul your website and you’re hearing about responsive web design and asking why it’s so important to keep pace with this technological advance. By responsive, I mean a website that will support all types of devices; so that it will display and function on the different screen resolutions of smart-phones, tablets, laptops and…

SEO – Selling What You Sell

Business. The internet only became fully commercialized in 1995, but online advertising had already been brought to life in the early stages of the dot-com boom. It is now almost expected for a company, even a small one, to have a website to show where they are at the very least. And with the numbers of towns, cities; companies opening…

Customize Login Page

To customise your WordPress login area, typically on this URL your-domain.com/wp-login.php, you need to add the following in your theme’s function.php file. Change the login Logo The default image is the WordPress logo. You can change that image simply modifying the file path. You can add you image and adjust width and height if necessary. function custom_login_logo() { echo '<style…

True Colors: What Your Brand Colors Say About Your Business

Does your companies brand reflect their business correctly? The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s…

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