Keeping web design simple

Less really can be more Why you should keep it simple when designing your new website Keeping the design of a website simple is one of our golden rules; maintaining simplicity is THE most effective factor to consider if you’re thinking about a refresh or a brand new website. Website design is not just about producing a work of aesthetic…

Why being responsive is being smart – Responsive Web design

So you’re planning to build, re-design or overhaul your website and you’re hearing about responsive web design and asking why it’s so important to keep pace with this technological advance. By responsive, I mean a website that will support all types of devices; so that it will display and function on the different screen resolutions of smart-phones, tablets, laptops and…

True Colors: What Your Brand Colors Say About Your Business

Does your companies brand reflect their business correctly? The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s…

How to Choose a Typeface?

Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how best to choose a typeface, there are many tried-and-true principles you can quickly learn and apply to make an appropriate typeface choice….

10 Things You Need to Know About Revamped Facebook Pages

Revamped Facebook Pages have gone live on the 30th March with the new timeline-based Pages redesign. We’ve found a great infographic that contains everything you need to know into a handy-dandy 10 Things You Need to Know list. Print it out and check things off while you prepare for the change.