Marketing

Importance of Blogging

Digital Marketing’s secret weapon Whether you’re developing a new website or refreshing your existing online presence, you should be thinking about visibility and how your target audience will find you. So it’s a good idea to make sure that you include a blog in your ongoing marketing plan. We’ve said before, in previous blogs, that your web content should always…

Think PR when you think SEO

Boost your website visibility – weave SEO into your PR   When planning your new website or looking at ways to drive more organic search-traffic to your website, you’re probably already thinking about SEO. For years, we have been building websites that are fully optimised at the time they go live and advise our customers that ongoing attention to SEO…

The importance of great copy

Content is King! Of course, the visual display and functionality are important elements of website design and my team produces websites for lots of different customers, each representing all the right brand values and delivering positive user experiences. But well written (and regularly updated) content is hugely valuable in terms of search visibility and visitor conversion; using the correct key…

SEO – Selling What You Sell

Business. The internet only became fully commercialized in 1995, but online advertising had already been brought to life in the early stages of the dot-com boom. It is now almost expected for a company, even a small one, to have a website to show where they are at the very least. And with the numbers of towns, cities; companies opening…

‘The Sharing Avalanche’ of Social Media

Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! Voltier Digital & Plastick Media have put together a great infographic, with some interesting stats: 1000 people post to Tumblr…

Five Digital Tools to Boost Your Brand in Social Commerce

Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image. The five tools are: social bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification. The infographic lists the benefits of each tool along with an example…

Why Mobile Ads in Emerging Markets are the Future

There are 5.3 billion mobile subscribers around the world, meaning 77% of the world’s population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies. Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads. As the Internet spreads throughout the developing…

Why Mobile Commerce Is on the Rise

About 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting, according to retailer CultureLabel.com. The company put together an infographic that highlights the bright outlook for the mobile commerce industry, helped along by the massive growth of smartphone adoption. As CultureLabel looked to expand its own mobile strategy,…

The Power of Pinterest

Unless you’ve been hiding under a rock the past few months, you’ve probably heard about the up and coming image sharing website known as Pinterest. For those unfamiliar with Pinterest, it’s quite simple. Imagine if Flickr and Twitter had a child together that combined the image sharing of Flickr with the social functionality of Twitter. Users can upload and share…

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