Tag: Social Media

‘The Sharing Avalanche’ of Social Media

Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! Voltier Digital & Plastick Media have put together a great infographic, with some interesting stats: 1000 people post to Tumblr…

Five Digital Tools to Boost Your Brand in Social Commerce

Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image. The five tools are: social bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification. The infographic lists the benefits of each tool along with an example…

The Power of Pinterest

Unless you’ve been hiding under a rock the past few months, you’ve probably heard about the up and coming image sharing website known as Pinterest. For those unfamiliar with Pinterest, it’s quite simple. Imagine if Flickr and Twitter had a child together that combined the image sharing of Flickr with the social functionality of Twitter. Users can upload and share…

Why Your Business Must Go Social

Social media has bolstered the success of businesses, helping them reach out to more customers, raise brand awareness, drive traffic to their sites and generate sales. Social media tools like Facebook and Twitter are gradually replacing traditional media platforms like TV and newspapapers. And with over 30 percent of the world’s population now online, businesses cannot miss out on all…

Mobile Is Changing Social Media

This is another interesting infographic, this time around how mobile is shaping the way social media is consumed. It’s interesting to see that from these stats, 25% or more than 100 million facebook users access from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer! The 35-54 year…

The ROI Of Social Media

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.  With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by…

PHA Digital Blog

PHA Digital make it their business to be experts in all the latest digital PR trends, so that they can deliver the best results for their clients. They create original online campaigns, from building social media communities to producing viral videos. Their knowledge and experience allows them to identify the needs of your business, delivering campaigns that meet your bottom…

Google’s “Google+ is Google”

Google+ is growing a lot now that it’s open to the public. It’s worth noting, but there is a much bigger picture in the social media competition conversation than Facebook users vs. Google+ users. In Bradley Horowitz’s own words, “Google+ is Google itself. We’re extending it across all that we do—search, ads, Chrome, Android, Maps, YouTube—so that each of those…