True Colors: What Your Brand Colors Say About Your Business

Does your companies brand reflect their business correctly? The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s…

‘The Sharing Avalanche’ of Social Media

Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! Voltier Digital & Plastick Media have put together a great infographic, with some interesting stats: 1000 people post to Tumblr…

IST Power

IST Power is a renowned group of specialist transformer manufacturers engaged in the design, engineering, manufacture, and supply of a wide range of transformers and other wound components up to 10.0MVA in rating, and for system voltages up to 66kV. They have developed considerable expertise in voltages typically up to 66kV (for HT Testing Transformers 200kV ). The group has expanded…

Squire Energy

Squire Energy offers an alternative approach in providing new gas connections and services to their customers’ developments and properties. Their team will provide costs for, delivery and management of new gas connections / gas services from the main in the road, up to the gas meter and on through to the appliance.They operate independently of National Grid Gas, all other UK…

Nature’s Power Biomass

Nature’s Power was established at the beginning of 2006 by Neil Grice and Charles Wilsdon who had already gained experience in the sector as senior managers in the industry. They were early to recognize the importance of Biomass to the government’s (country’s) commitment to carbon reduction and as an essential component of fuel security going forward into the 21st century….

Thames Valley Hire Services

With over 23 years experience in the Tool Hire and Plant Hire business Thames Valley Hire Services are uniquely placed to offer you a professional and personal service that is second to none. Whether you are looking for construction or demolition equipment, gardening & landscaping machinery or power tools, carpet cleaners & floor sanders for trade and DIY use, they…

Five Digital Tools to Boost Your Brand in Social Commerce

Online deals find website CheapSally.com has put together an infographic that outlines five digital tools, which, in her opinion (Sally is a real person), provide the most effective ways for brands to engage with their fans and improve their image. The five tools are: social bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification. The infographic lists the benefits of each tool along with an example…

Why Mobile Ads in Emerging Markets are the Future

There are 5.3 billion mobile subscribers around the world, meaning 77% of the world’s population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies. Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads. As the Internet spreads throughout the developing…

Why Mobile Commerce Is on the Rise

About 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting, according to retailer CultureLabel.com. The company put together an infographic that highlights the bright outlook for the mobile commerce industry, helped along by the massive growth of smartphone adoption. As CultureLabel looked to expand its own mobile strategy,…

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