About 30% of mobile phone users spend an average of about 27 minutes each day text messaging, using the telephone and video chatting, according to retailer CultureLabel.com. The company put together an infographic that highlights the bright outlook for the mobile commerce industry, helped along by the massive growth of smartphone adoption.
As CultureLabel looked to expand its own mobile strategy, the company compiled stats to reinforce the need to grow its m-commerce channel. According to its findings displayed in the online art retailer’s infographic, 5.9 billion out of the 7 billion people (87%) worldwide already have mobile phones. Smartphone sales are up 63.1% from 2010, and a whopping 488.5 million devices were sold in 2011.
Meanwhile, one in seven searches are made with a mobile device. More people are accessing social networking sites this way too. In fact, Facebook mobile users have quadrupled in two years from 50 million in 2009 to 200 million in 2011.
The infographic also points out that mobile commerce is expected to experience significant growth by 2015 from the six previous years — jumping 99-fold from $1 billion in sales in 2009 to more than $100 billion
Do you think mobile commerce will every surpass e-commerce? Do you think these channels will ever surpass in-store shopping sales? Let us know in the comments.
