Location-based services have become a surprisingly lucrative business over the past few years. In fact, more than a quarter of American adults are using mobile devices and social location tools to broadcast exactly where they are, when they’ve arrived at said location, and discover who else is around after getting there. Geography-based social applications like Foursquare, for example, have managed to…
Social media has bolstered the success of businesses, helping them reach out to more customers, raise brand awareness, drive traffic to their sites and generate sales. Social media tools like Facebook and Twitter are gradually replacing traditional media platforms like TV and newspapapers. And with over 30 percent of the world’s population now online, businesses cannot miss out on all…
Facebook appeals to people looking to reconnect with old friends and family members or find new friends online; the mashup of features like email, instant messaging, image and video sharing, etc. feels familiar, while Twitter is a bit harder to get your arms around at first. Most people can very quickly grasp how to use Facebook to connect to friends…
Google Apps is one of the most popular cloud apps today. It is now used by both businesses and individuals to store critical data. Business-wise, Google Apps plays even more important role. Check this out: 20 percent of Google Docs users are having more than 350 documents stored in their Google Apps accounts. Moreover, 48 percent of Google Calendar users…
On Wednesday Jan. 18th thousands of sites will go dark to protest SOPA & PIPA, two US bills racing through Congress that threaten prosperity, online security, and freedom of expression. PROTECT IP / SOPA Breaks The Internet Biden on Internet Freedom = Anti-SOPA
This is another interesting infographic, this time around how mobile is shaping the way social media is consumed. It’s interesting to see that from these stats, 25% or more than 100 million facebook users access from a mobile phone, and those who do, are twice as active on social networks compared to people accessing from a computer! The 35-54 year…
Google.com has introduced adverts for daily deals to its searchers. This service is called “Google Offers“. It’s currently in beta thefore its only available for 42 cities in United States but they do plan to expanding to the UK late 2012. What is Google Offers? Google Offers is a deal-of-the-day website that will be localized to major geographic markets in the…
Microsoft Tag has just released a infographic highlighting statistics on how people are using mobile phones in 2011. The infographic shows that In 2014, mobile internet usage will overtake desktop internet usage and already in 2011, more than 50% of all “local” searches are done from a mobile device. Plus over 1 billion of the worlds 4+ billion mobiles phones are…
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by…
